When it comes to social media marketing, Twitter is just as important and integral to every business today as other platforms such as Facebook, Instagram, and Youtube. Twitter is an excellent network to connect with users through quick, engaging, and informative posts that are shared in real-time through real and […]

Due to the rapid rate at which users are consuming digital media, social media advertising has become the favored choice for small businesses looking to find potential new clients, track conversion leads, and raise brand awareness. Specifically, for small companies who don’t have a lot of money to spend on […]

  Whether you want to hear it or not, some aspect of social media pops up every day, everywhere. From the seemingly endless stream of notifications on our phones to the share buttons within the content we read online, to the time spent engaging and interacting with various communities during […]

LinkedIn is the world’s largest professional network, catering to over five hundred million members in over two hundred different countries. It has an outstanding reputation for being a business to business (B2B) platform where professionals of all ages can post and update their online profile (resume), find open job positions, […]

  Over the past few years, social media channels have become synonymous with online brand recognition. Social media today is used for more than sharing photos of last night’s dinner. It has become an indispensable tool used for communicating with customers, partners, consumers, and clients; it provides customer services, empowers […]

  Whether you are a small business looking to generate website leads, garner engagement through promotion outreach, or gain insight into the thinking of your target audience, Twitter is an excellent tool. Not only does it help thousands of small businesses reach clients via their cellphones and tablets, but the […]

  It’s already begun, but over the next few weeks, Facebook will continue to tweak how their algorithms run, pivoting the news feed wall towards more meaningful interactions with friends and family members. Previously, the news feed feature had been dominated by paid content from businesses and brands. The reason […]

  Facebook, arguably the King of social media, is changing its algorithms – again.   It might not seem like a big deal just yet, but the move intended to give its users a better social media experience might be the move that makes the already complicated task of social […]

Although you may have tried to implement some decent social media strategies in 2017, by the end of the year, you might’ve realized that things didn’t work out the way you’d planned. You know how the saying goes, “You can plan a pretty picnic, but you can’t predict the weather.” […]

  Wow, has it really been a year since our new President took office? 2017 has been a crazy year, to say the least. Through the peaks and valleys of each of the past twelve months, social media seemed to take center stage in many ways, both good and bad. […]