From the Blog

Despite the Risks Associated with Personal Data Breaches, Here’s Why Facebook is Still a Worthy Investment for Small Businesses

The recent Facebook data privacy scandal has brought to light the numerous risks associated with the collection, harvesting, and use of individuals’ personal and identifiable information. The company behind the most recent and seemingly diabolical data breach, Cambridge Analytica, was able to harvest identifiable personal information from millions of users […]

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The Tough Realities of Social Media Marketing

When it comes to social media platforms and channels, marketers are going to tell you that these platforms are a “must use” for all companies, organizations, and businesses seeking a profit. This is not only because of the potential they offer for growing and reaching your audience, but for the […]

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WhatsApp For Small Businesses

WhatsApp For Small Businesses

Although initially released back in 2009, WhatsApp has become extremely popular, with 1.5 billion users as of December of last year. The cause for WhatsApp’s popularity is primarily due to the company no longer charging its users an annual subscription fee and is therefore now free to download and use. […]

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How Small Businesses Can Grow with LinkedIn Ads

Over the past few years, there has been a massive shift in advertising that places a much higher emphasis on social media marketing, using networking websites such as Facebook, Instagram, and Twitter to garner a significant amount of conversions for businesses due to how vast their user audiences are. However, […]

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How to Create the Perfect LinkedIn Post

  One of the major benefits of utilizing LinkedIn, beyond its marketing capabilities, job prospects, and networking opportunities, is that it allows businesses and individuals to share long-form posts across their network and connections. Prior to the publisher program being released, updates were the only way to notify your network […]

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Social Media’s Importance for Businesses

  Whether you want to hear it or not, some aspect of social media pops up every day, everywhere. From the seemingly endless stream of notifications on our phones to the share buttons within the content we read online, to the time spent engaging and interacting with various communities during […]

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