Social media is an indispensable tool for businesses today. However, many companies don’t know how to effectively use this powerful medium. We are going to go into exactly why you should hire a social media professional for your branding. Want to boost your company’s profits? You are going to want […]

The recent Facebook data privacy scandal has brought to light the numerous risks associated with the collection, harvesting, and use of individuals’ personal and identifiable information. The company behind the most recent and seemingly diabolical data breach, Cambridge Analytica, was able to harvest identifiable personal information from millions of users […]

When it comes to social media platforms and channels, marketers are going to tell you that these platforms are a “must use” for all companies, organizations, and businesses seeking a profit. This is not only because of the potential they offer for growing and reaching your audience, but for the […]

Although initially released back in 2009, WhatsApp has become extremely popular, with 1.5 billion users as of December of last year. The cause for WhatsApp’s popularity is primarily due to the company no longer charging its users an annual subscription fee and is therefore now free to download and use. […]

Social media platforms and their impact on business have been a growing topic of debate over the past decade. Not only has the internet wholly altered the business landscape, but it has also forced both small and large businesses to readjust their marketing strategies to reach the masses of consumers […]

Over the past few years, there has been a massive shift in advertising that places a much higher emphasis on social media marketing, using networking websites such as Facebook, Instagram, and Twitter to garner a significant amount of conversions for businesses due to how vast their user audiences are. However, […]