When Twitter decided to double their character limit this year to 280 per tweet, the announcement was met with a mix of cheer and controversy. Advocates of the original 140-character limit appreciated that genuine effort and thought had to be put into crafting each tweet, making triviality less of an […]

  Success for businesses in today’s marketplace comes with the necessity for a robust and efficient online presence. With the dozens of social media platforms available, and nearly 2.5 billion people using them (a number expected to grow to 3.02 billion by 2021), there really is no excuse for a […]

In today’s marketplace, social media is the best thing to happen to the small business in a very long time. Not only is almost every person in the developed world using some form of social media but that use is provided free of charge – making it possible for brands […]

  Are you just now attempting to jump on the “Social Media for Business” bandwagon and wondering where start? If you find the concept of establishing an online social media presence for your small enterprise to be a daunting task, have no fear – it’s actually pretty simple to get […]

Not so long ago, social media was thought to be nothing more than a passing trend. Also, not so long ago, the Internet itself was considered to be a “most trendy and oversold community” by skeptics who failed to envision what a valuable asset the information highway would potentially become. […]

  If you own a small business and you haven’t climbed on board the social media train, you’re in for a long, painful ride of non-success. Maybe you thought social media was just a passing trend that would fizzle out within a year, but guess what? Social media is now […]

Why Your Business Can’t Survive Without a Robust Social Media Presence It’s hard to imagine how we used to do business before the Internet. Just think back ten years when Facebook was just a fledgling enterprise only being used by college students to chat about the banality of their lives. […]

  In today’s crowdsourcing, social media society, product and service user reviews have the power to make or break a business. Whether you love Yelp, or hate it, putting the platform to work for you as a business owner is essential. In days of yore, when a customer used the […]

  Instagram is a photo and video sharing social media platform, first created in 2008 by Kevin Systrom and Mike Krieger, launched in 2010, and purchased by social media giant, Facebook, in 2012 for $1 billion. Today, Instagram boasts usage numbers of more than 700 million active members each month, […]

  Did you know that every day, across the United States alone, more than 150 million people (and counting) are using Snapchat? That’s according to Snapchat’s own internal data of their photo and video messaging app. No longer reserved for teenagers, the social media platform has been embraced by corporate […]